Eclectic gifts and beachside essentials in the heart of Ostend.
True Blue is an iconic Waiheke gift shop offering a curated mix of beach décor, homewares, summer essentials and timeless treasures sourced from New Zealand and around the globe. Known for its collection of vintage swimsuits that adorn the walls, True Blue captures the easygoing spirit and style of the island.
Inside, you’ll find something for everyone—gifts for young and old, hard-to-buy-for types, and everything in between. Stock ranges from ceramics, aromatic candles, chiller bags and jewellery, to baby clothes, beach games, umbrellas, cards and calendars.
Proud stockists of well-known brands including Citta, French Country, Devonport Chocolates, Mokopuna, Stella + Gemma, SunnyLife, Trade Aid, Waiheke Soap, National Candles, Livewires, Maytime, Antics, Duke & Duchesses and more.
Whether you’re looking for a special memento, the perfect gift, or a few summer-ready staples, True Blue has it all under one roof.
Open: 7 days a week
Extras: Free gift wrapping. Gift vouchers available on request.
Address: 21 Belgium Street, Ostend, Waiheke Island 1081
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